Roma Est… between shopping and nature
When nature and shopping meet
TuliParkDay created a temporary installation of thousands of tulips at the Roma Est Shopping Center, transforming the facility’s spaces into a scenic path capable of engaging families, visitors, and photography enthusiasts.
The initiative was born with the aim of enriching the shopping experience through a high-impact visual event, capable of enhancing commercial spaces and creating one more reason to visit the center.
Event results
- Thousands of tulips in bloom.
- Strong visual and photographic impact.
- Spontaneous content for social media.
- Enhancement of commercial spaces.
- Increased visitor dwell time.
- Customizable event based on the facility’s goals.
Thousands of people from all over Lazio
Thousands of tulips to attract and surprise
Colors, scents, and floral backdrops brought to life a temporary attraction capable of capturing visitors’ attention from the very first glance.
The installations created numerous photo spots within the structure, encouraging spontaneous sharing of images and videos on social networks and helping to increase the event’s visibility.
An experience that generates engagement
Today, shopping centers are not just places for shopping, but true leisure destinations.
Thanks to TuliParkDay, the Roma Est Shopping Center was able to offer its visitors an immersive experience capable of combining shopping, entertainment, and nature, increasing audience engagement and making the visit even more memorable.
An ideal format for shopping centers and retail parks
TuliParkDay installations can be set up in central squares, shopping malls, outdoor areas, and event spaces, transforming every location into a true temporary attraction.
Every project is tailor-made to adapt to the characteristics of the host facility and the marketing objectives of the commercial management.
Request a project for your shopping center or outlet
Enhance your retail space with an event capable of attracting visitors, promoting the local area, and creating moments for sharing.
TuliParkDay brings the charm of tulips with scenography that leaves a mark.
Links, articles, and newspapers
FunWeek
Roma pop
https://www.romapop.it/eventi-roma/tuliparkday-roma-est-2026
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