Torino Outlet Village… nature and shopping
Thousands of tulips to surprise visitors
TuliParkDay brought the beauty of over 35,000 blooming tulips to the heart of Torino Outlet Village, transforming Piazza dell’Acqua into a stunning contemporary garden.
From March 20 to 29, 2026, colors, nature, and architecture came together in an immersive installation designed to accompany visitors during their shopping day and celebrate the arrival of spring.
35,000 tulips in the heart of the Village
The TuliParkDay installation spanned approximately 300 square meters, blending with the geometric lines and open spaces of Torino Outlet Village.
Thousands of tulips in different colors created a natural setting capable of transforming the square into an experiential place: not just a seasonal decoration, but a true temporary attraction to walk through, photograph, and share.
The project was designed to enhance the Village’s identity and offer the public an unexpected experience, creating an immediate connection between spring, shopping, and entertainment.
Thousands of people from all over Piedmont and beyond
Project highlights
- Over 35,000 blooming tulips
- Approximately 300 square meters of installation
- Setup integrated into the new Piazza dell’Acqua
- Immersive experience accessible to visitors
- High-impact photo areas
- Activation dedicated to VIP Club members
- Three days of Tulip Picking
- Spontaneous content shareable on social media
Tulip Picking Days
An experience capable of directly engaging the public
On March 27, 28, and 29, visitors registered for the VIP Club were able to pick a tulip and take it home with them.
Tulip Picking transformed the public from simple spectators into protagonists of the experience. The tulip thus became a tangible souvenir of the visit to Torino Outlet Village and an element capable of strengthening the bond between the visitor, the event, and the host venue.
The activation also accompanied the Happy Weekend dedicated to the spring-summer collections, integrating the installation with the Village’s commercial calendar.
Nature, architecture, and shopping
An installation designed to interact with the spaces
At Torino Outlet Village, the tulips created an interesting contrast with the contemporary architecture of the structure.
The Village’s geometries, textured surfaces, and open spaces framed a vibrant and colorful composition, creating a temporary landscape that was recognizable and consistent with the elegant character of the destination.
The setup allowed for a renewed perception of the commercial spaces and offered new points for observation, meeting, and sharing.
Experiential marketing for outlets and retail destinations
- The project carried out at Torino Outlet Village shows how TuliParkDay can be integrated into outlets, shopping centers, and retail destinations to accompany seasonal campaigns, promotions, and loyalty activities.
- Through installations of real tulips, photo areas, and public engagement activities, the format allows you to:
- increase the attractiveness of commercial spaces;
- improve the visitor experience;
- accompany seasonal launches and campaigns;
- encourage sign-ups for loyalty programs and the VIP Club;
- generate spontaneous photos and social content;
- create recognizable and memorable appointments;
- strengthen the positioning of the host structure.
Bring TuliParkDay to your Outlet Village
Transform the spaces of your retail destination with an immersive experience capable of combining nature, shopping, and public engagement.
TuliParkDay develops customized projects for outlet villages, shopping centers, and companies, adapting sizes, compositions, and activities to the goals of the host structure.
Links, Articles, and Newspapers
Turismo Torino
https://turismotorino.org/it/visita/eventi/migliaia-di-tulipani-in-fiore
Guida Torino
https://www.guidatorino.com/eventi-torino/tulipani-torino-outlet-village-2026